Marketing Automation Platforms - GetResponse Vs ActiveCampaign

Small business owners to CXOs of large corporate have a big expectation on investments made to Online Marketing Platforms. They want the platform to be an revenue generator and business growth booster than simple time saver. The marketing platform/automation industry have evolved pretty much in the last 5-7 years or so from a mere email blaster to an automation super-bot.

I’m now going to talk about two market leaders in the marketing automation and lead generation tools that are available on the cloud as SaaS. These two products have very good presence in the market (both have spread across 150+ countries) and have been out there for quite a long period. They have withstood and overcome their competitor giants like MailChimp, HubSpot, etc..

Here are the two platforms that I am going to talk about today 

• GetResponse
• ActiveCampaign  

I am going to highlight the basic features as well as highlight features that are available in one compared to the other. I am trying to throw some light on the highlighted features comparison so that you can make your justified decision.

For this I have made extensive study on reviews made by users in product showcase platform www.capterra.com. All the reviews I studied belongs to last one year (from May 2020 to May 2021). Because earlier reviews are not much useful since most of the issues raised might have been fixed by now. Now, let’s directly jump into the main content.

GetResponse was founded in 1998 and have over 350K spread across 183 countries as of May 2021. The platform has many powerful inbuilt features like

Email Marketing | Email Builder | Email Templates | Landing Page Designer | Marketing Automation | Segmentation | Signup Forms | Surveys | Direct integrations to FB & GoogleAds | Contact Tags & Scoring | Workflow Setup |Workflow Automation | Webinars

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ActiveCampaign was founded in 2003 and have over 150K spread across 170 countries as of May 2021. The platform is has many powerful inbuilt features like

Email Builder | Landing Page | Marketing Automation | Subscription Forms | Workflow Setup | Workflow Map | CRM & Sales Automation | Segmentation | SMS Marketing | Contact Scoring | Integration to Shopify, Sales Force, etc.

Unique features that are available in GetResponse:

Webinar – Options that are required for an marketing activity are packed with this webinar feature. It covers screen sharing, call to action button, whiteboard, polls & surveys and recording the session and make it on-demand webinars as content.

Social Ad Creator – In-built tool for creating animated social media videos and banners is quite useful for organizations that do not have a graphic designer.

Web PushNotification – Web pushes are an essential growth and messaging tool in your marketing toolkit. Web push notifications on desktop and mobile browsers to promote new offers or content, grow your list, and make more sales.

Live chat - A live chat solution to connect with your audience online. And it’s an easy way to get the contact details.

Unique features that are available in ActiveCampaign:

CRM & Sales Automation – This inbuilt feature is nice and you can make your own rules for marketing automation workflows. Also you can make “Deals” and assign it to the respective sales person in your team.

SMS Marketing – This inbuilt feature enables you to reach out customers / prospects wherever they are. I think this will be very much useful when you have an eCommerce business.

Though the comparison is not comprehensive, I believe it has thrown on good amount of light on the feature coverage and unique features on either side. I hope with this you can make your planned decisions in case you are planning for marketing automation.

Please try the 30 days free trial of GetResponse now: 30 Days FREE Trial