Building a Landing Page is not a rocket science
What is a Landing Page?
Landing page is a web page created specifically for
advertising / marketing purpose. Mostly, it will be a single page where a
visitor lands in after clicking an Ad or text link from social media or from an
email, etc. Normally web pages are designed for providing more information
about a product / service and many other information. But landing page is created
for a specific reason. It is more focused, like, Newsletter signup, eBook
download, Free Trial signup, etc. The aim is to make the visitor to do a
specific action called “call-to-action”. It’s not a rocket science…
Why is it important?
Landing page is an important part of digital marketing. It
connects a visitor coming from external space to your brand/company. So, it is
as crucial as landing a rocket on a planet or on the earth. Because it converts
a visitor to a subscriber or even a customer. It sells the product or service. You
spend money on digital Ads to bring in traffic to your landing page. But, if it
is not in good shape and does not convey the message, then all the money spent
will go in vain. A good landing page will increase the call to action ratio,
increase the conversion ratio, even generate lead and sell products and
services.
A poor landing page with a lot of text, crowded images and
multiple options, will eventually fail and will incur loss. So, please give
utmost importance to your landing page to achieve your conversion rate.
Parts of the landing page:
·
Your Brand / Company logo
·
Heading - Speak to the visitor directly through
the headline
·
The offer that is being promoted should be fully
visible in the page without scrolling.
·
Place an image of the product / service /
solution that is being offered
·
Minimum number of fields to collect contact
details (Recommended to have only 2-3 fields)
·
Call-to-Action button
·
Avoid unwanted images and text in the landing
page.
Let's look into it in detail:
Branding: Use the company / brand color across the
page. In case you want to use other color, then make sure you do not change the
company / brand color.
It is important to have the landing page with no other links,
buttons, menu, home, etc. apart from the intended click to action option. If
you provide any other link or options here, the visitor may try clicking those
options and get carried away and you will not be able to achieve the desired
goals.
And the most important point you should keep in mind while you
design your landing page is the multi device compatibility. i.e. the content should
be fit-in the mobile / tab UI also.
I’m happy to share the above knowledge with you and am sure
that it will be helpful to run your email campaigns and get higher conversion
rate.
Try your landing page FREE
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